Our Story | About Us | Shoe Palace (2024)

About Us

Shoe Palace is one of the most trusted footwear and apparel retail chains in the United States. What began as a small, family business has now grown into an extremely popular chain of stores and an online retail site — shoepalace.com.


Shoe Palace was built on a strong belief that amazing service, above all else, is the most important reason why any business succeeds. Shoe Palace prides itself on offering its customers the Ultimate Experience when it comes to their shoe and apparel shopping. Our locations, staff, and products are all the very best. Shoe Palace carries only the top shoe and apparel brands in the world. Our chic and loyal clientele reflect that commitment to retail excellence.

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The Foundation

The Mersho family founded Shoe Palace in 1993. A single brick and mortar location in San Jose, CA started it all. The Shoe Palace brand was built on character, commitment, and ingenuity. Presently, Shoe Palace retail locations are located throughout the country. Expansion is always in the works. That amazing growth from a single, humble location to over 200 stores was accomplished by dedication, hard work, and a commitment to providing a warm, family-type atmosphere for our customers.

Our Values

From the very start, Shoe Palace separated itself from the competition by making sales secondary to the customer. Shoe Palace puts the consumer on a pedestal because they have been so instrumental in making us the huge success we are today. We would not be in our current position without the strength of our customer’s loyalty.


To ensure that every one of our Shoe Palace customers has a rewarding experience every time they step foot into one of our locations, we have hired employees who understand and uphold what Shoe Palace was built on. Our faithful and hard working staff is an extension of the Shoe Palace culture.

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Premium Brands

Shoe Palace realizes that awesome customer service alone cannot make a business prosperous. We have also dedicated ourselves to carrying only premium and in-demand footwear and apparel. We have an eye for the hottest styles and trends because we have an interest in the merchandise we sell. The Mersho family chose athletic footwear and apparel as their profession because they knew that market and had a passion for it. The Shoe Palace customers are chic and fanatical about their shoes and apparel. We make sure to supply them with the most stylish brand names available.


You can find the very best from Nike, Jordan Brand, adidas, New Balance, ASICS, Crocs, and many more at Shoe Palace. Shoe Palace also creates licensed products that can only be exclusively found at Shoe Palace stores and on shoepalace.com. Some of our most popular licensed collections include Scarface, The Godfather and Bob Marley. Shoe Palace also collabs with some of the top brands, like Nike, adidas and more, on exclusive shoes and apparel that can only be found at Shoe Palace.

Our Culture

When a customer walks into any Shoe Palace location, they are instantly treated like a member of the family. We were founded and are run by a close-knit family. Shoe Palace has come so far because the Mersho family takes great pride in their work. That commitment and passion can be felt in every Shoe Palace location, and it inspires the very best from every Shoe Palace employee. The Shoe Palace family is endlessly pushing themselves to evolve. We are never satisfied with our accomplishments, and our commitment to excellence never stops.

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Giving Back to the Community

IIt's always been essential to the Mersho family that they give back to the communities that support them. That's why Shoe Palace actively supports The Boy Scouts of America, St. Vincent de Paul, Make A Wish Foundation, Live To Give, Sacred Heart, and many other organizations. By making year-round charitable donations and being involved in a vast array of initiatives, Shoe Palace has been able to make a positive impact on many lives outside the retail industry.

Our Mission

Shoe Palace strives to be more than just another store that sells shoes and apparel. We are genuinely committed to making a positive impact on our communities. We will continue to evolve and expand as we consistently deliver on our promise to our valued customers - The Ultimate Experience!

Our Story | About Us | Shoe Palace (2024)
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